In this very review, Slotegrator’s experts have made a comparison between CIS and foreign affiliate programs currently present on the iGaming market and tried to answer the following questions:
- What are affiliate programs and what do they serve for?
- What are the main features of affiliate programs?
- What are their advantages and disadvantages?
- How to benefit from an affiliate program and choose the best partner program.
What is an affiliate program?
Partner or affilaite programs are considered to be the most effective tools in retaining and attracting of gamblers to iGaming websites. The principle of their functioning is as follows: partners advertise online gambling platforms and by doing so increase numbers of their customers. As a result, they get commission for each retained gambler.