A player trust or loyalty is one of the most crucial factors affecting the success of gambling sites. Namely, this determines whether a user would come back to your site again and play for money. Slotegrator has explored what exactly affects online casino visitors’ behavior and what is most important for today's online player.
What does the player trust exactly mean?
First of all, the trust of online players is a commitment to a certain gambling site, motivated by a well-established habit to play there. This behavior is characterized by no interest in alternative services and a belief that this online casino is the best one.
In general, loyalty is rational and emotional. Rational one is based on financial benefit. While emotional depends on a sympathetic attitude to the site, which increases the value of the online casino services, as well as psychological comfort.