In this article, the experts of Slotegrator has brought up to speed on loyalty programs in online casinos. What is their importance to the operators of gambling sites? How they affect the business success and why you need to use them in the modern marketing? How to develop and run a successful loyalty program? Read all the answers in the following material by Slotegrator.

What is the loyalty program and why do you need it? 

A loyalty program is a marketing tool aimed at the retention of customers. Currently, it has particular importance for any business: whether it's a store, a travel agency or a casino. Any B2C business depends on customers – the more customers, the more successful your project.

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