Nowadays, the European market offers practices in improving and optimizing payment systems in gambling venues in order to keep players and increase their loyalty as well as to improve online gambling income.
Well, let’s review main components of such optimization strategy based on Secure Trading, the company that has obtain license from the bank. Secure Trading provides multi-purpose payment system optimization services for online casinos, such as financial reports, tools for determining risk and fraud, payments security processing with the help of Visa/MasterCard for the EU clients.
Online payment security system is a foundation of successful operation of any online casino payment system. It should be reliable, trustworthy and mobile. Secure Trading uses integrated tools of world known and leading at the market system – Risk Management Tool for Behavioral Modelling and Player Profiling. Secure Trading also provides cyber security services. The central office dealing with this activity is in Vienna where industry specialists provide PCI consulting services.
Secure Trading includes Vogogo, the company providing the best risk management and behavior identifying system at the market. It is one of progressive developments for online casino payment system optimization. This development allows operator to control all players’ actions in terms of their behavior while conducting financial operations.
Besides, due to such user behavior control tools, one can adjust casino payment system according to preferences of modern online gamblers, which are constantly changing. Players become more and more impatient regarding payment system operation and want everything to work very fast and without interruptions; aim to mobility and require more convenient ways of payment that will ensure the highest security level of their money.
This very system is required to calculate all mentioned-above client behavior features allowing to obtain the following data:
Using this information, the operator will be able to offer a client the most convenient payment method, thereby simplifying interaction between the venue and its client.
One should also review the most popular and relevant payment methods existing at the European market:
One of the most high-demand payment methods among players at different markets is conducting operations through payment cards.
But sometimes players can’t conduct financial operations in online casinos using cards for several reasons. Payment optimization system allows to determine such reasons.
Then, after determining the reason, it allows to solve the problem using a real-time online chat with casino operator. This tool is very efficient, especially if the player is really important for casino, if this client is regular and profitable and the venue doesn’t want to lose them. An operator can contact a user and discuss the reason offering an alternative payment method.
Business success directly depends on payment systems optimization. The integration of such tools as Risk Management Tool for Behavioral Modelling and Player Profiling allow casino operators always understand players’ behavior, find out how much they are going to spend and what payment methods should be offered to clients.
The next scheme, as a conclusion, shows the major elements of payment systems optimization strategy aiming to increase players’ loyalty: