A suitable and easy to remember domain name for online casino is one of the main factors of further successful and profitable operation of your gambling institution. Although at a first glance it can seem that this task is quite simple, in practice this is not quite true. Firstly, you can face many hurdles when looking for a good domain name. For example, the majority of appropriate domain names for online casino can be already in use. Secondly, apart from having a presentable look and being creative, a domain name has to fulfill definite functions, i.e. to bring casino website to the top of search results.
Main criteria for choosing a domain name for online casino
- Reflection of the subject matter. First of all, the name of the future casino website has to reflect the core idea of the project, and convey meaning related to gambling activities. Users should immediately associate it with gambling.
- Briefness. Lengthy and bulky website names are hard to perceive and remember, thus it is preferable to come up with a name consisting of 1 or 2 short words, for example GoldCasino, CasinoRoyalе, etc. Today it’s becoming quite problematic to adhere to this criterion – it’s getting more and more difficult to find a free laconic and simple name. That’s why you will have to spend some time on it or search for an alternative in other domain zones. It’s curious that quite another tendency has developed recently - registration of very long domain names. Some people claim that names consisting of whole sentences, for example Thebestcasinowebsiteintheworld, provide more opportunities for working with search engines, directly influencing search results. But this tendency hasn’t gained popularity yet.
- Memorability and simplicity of spelling. Naturally, the name of your online casino should be eye-catching and rememberable to allow users to easily type the website name in the address bar in case they would like to play. And it’s important to take into account the first two criteria – briefness and meaning. Simplicity of spelling guarantees that the name will be written more often.
- Pronunciation and readability. It’s very important to decide what your target audience will be before choosing a domain name. If your main customers will be Russian-speaking users, as well as foreign users, a domain name should include international English worlds, which will be understandable for players all around the world. But if your casino will operate in the market of a definite country, you can use, for instance, the name of a gambling game in corresponding language. For example, Herňa Slovensko is a casino in Slovakia. You can also use the name of the country or town. It should improve the position of website in search engine results if players search for a casino in their region.
In any case, a domain name for casino should be easily understandable by the target audience.
Key words of domain name for casino
In order for the domain name not only to remain in the memory of players and attract their attention, but also to positively influence search engine results, it must contain certain key words, which potential players enter into search line. These words must be associated with gaming experience, winning, cash prizes, gambling games, revenue. For example: gambling, winner, slot, roulette, lucky, fortune, prize, bet, gold, profit, dice, game, etc.
Website names often include names of popular payment systems, as far as some players are looking for casino with definite payment system. It can be perfectmoneycasino, monetacasino, casinoskrill. Names of virtual currencies can also be used, for example bitcointopcasino, etc.
Choosing a domain zone
Casino owners usually choose a definite national domain zone depending on the country, in which gambling institution will be functioning. Before making your choice, it’s necessary to learn everything about legislation of the country in order to avoid problems in the future.
It’s most likely that the target audience of online casino won’t be restricted to one country, that’s why the best options of domain zones are considered to be .com or .net. Checking the availability of domain name is also a required step. Chances are high that .net zone can contain similar or identical domain names. Thus you should be very attentive, if your casino name is the least bit similar to any other existing name, it will be more difficult to gain trust and loyalty of customers.
What to do if you cannot choose a name by yourself?
There are lots of special online services that generate domain names. If you have insuperable difficulties in choosing a domain name for your casino, you can make use of those services. It’s quite simple to work with them – you need to enter several key words, and the program will give you all possible variants of domain names.
There is another similar service – naming, when a company develops the name of your unique brand from scratch, filtrating it through different marketing filters and ensuring exclusiveness and usability.
Where to buy a domain name for casino?
Nowadays there are lots of companies that sell domain names especially for online gambling business. But you can do without their services as well if you come up with and register a domain name on your own. Of course, you will have to invest more time and effort, but at the same time you will be able to save money.
Readymade, turnkey casino solutions usually include ready domain names.
Now there is an exclusive opportunity to register your online casino in a new specialized domain zone .casino that focuses on gambling industry. Such domain name will cost you $150n a year.
Interestingly, one of the most expensive domain names ever bought were connected with gambling: Slots.com - $ 5,500,000, and Casino.ru - $250 000.