Probably, it is not worth the trouble to talk about the importance of an effective and well-written marketing campaign for the successful operation of an online casino. It is clear to each and every operator. The amount of profits and future income of the operator depends on the number of visits of the game resource and its popularity.
There are many marketing tools, which you can use to promote online casinos. Let's consider the most popular and effective ones, and give operators a number of useful tips on the application of each of the marketing strategies.
Social Media Marketing
Placement of links to social networks pages on the company's website has now become a traditional marketing tool. Pages in social networks such as Facebook, Twitter, Vkotakte, Google+ and others support operation of the main website. This strategy is aimed at finding potential players in the social networks, drawing attention to the online project by placing daily posts. It also allows communicating with customers and sharing news in an informal setting.
In addition to the creation and management of a group in the popular and well-known social networks, you can also boost a project on specialized websites. For example, there are such social networks for casino players as Casino.ru or AzartSocial.
In any case, your casino needs to be present in social communities; it certainly will contribute to the promotion of the project and increase customer confidence.
SEO (search engine optimization) is a promotion of the website in the TOP 10 search engines in order to increase attendance. SEO process involves several stages. The first one is an internal optimization, namely the change of the website content by using special keys, placing HTML-code, compiling a site map, and re-linking pages. The second phase is an external optimization. It involves work with the search engines, thematic platforms, and link exchanges for storing the maximum number of external links. The final part is to maintain the results obtained. They include the retention or even the improvement of positions in search engines.
Advantages of SEO involve the maximum coverage of the target audience, low cost, efficient generation of attendance, accurate assessment of the results and their support.
Another effective and inexpensive strategy for promotion of online casinos is an email marketing. It should not be confused with such common and unpleasant phenomenon in the Internet as spam. Email-distribution is made among users who are interested in obtaining one or other information and among the customers who have voluntarily agreed to receive messages.
The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc.
Use of CRM Systems
CRM, which means customer relationship management system, is a multi-level business strategy, aimed at the study of the needs of customers. It allows automating service processes, sales and marketing. The introduction of such a system offers many opportunities in management for casino operators. The advantages include:
- Automation of customer relations
- Quick access to systematic customer base and information about them
- Prompt customer service, increase of customer satisfaction
- Control over sales process
- Personnel management
The most important result of the application of CRM is the automation of marketing tools: creation of intelligent mailing, conduction of promotional campaigns, management of marketing campaign, etc...
If you want to bring your gambling establishment operation to a new level, to control all processes and navigate the needs of your customers, the CRM is ideal for this purpose. Due to accumulated and systematized information about customers of your casino, you will be able to improve the efficiency of its sales.
Organization of affiliate programs is another effective marketing tool in the field of promotion of online casinos. The essence of affiliate marketing is to work with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which in its turn places a banner, an article or news on its website with a link to the casino website. When a user follows this link and becomes online casino players, the partner receives a fee according to the tariff plan.
Today, there are many great affiliate programs for online casinos. All the operator needs is to register in such a program and select a tariff plan, under which it will cooperate with a partner. It should pay particular attention to the services billing and choose competitive prices. In case of full partnership, not only profits but also losses will be divided due to a specified percentage.
Learn More - How do casino affiliate programs work.
Loyalty Program for Players
Attraction of new customers and increase in traffic to the casino website are only the first part of the marketing activity. During the period when sales and the number of customers increase, the casino reaches a certain financial stability, the next stage of the marketing campaign is the retention and increase in customer loyalty. The main tool for increasing confidence of casino players is the organization of a fair loyalty program aimed at building long-term relationships with customers.
Online casino loyalty program should be available to all players upon registration and depositing. This program often includes an extensive system of bonuses and promotions held every day, week or month. The program may contain several levels, which provide a player with a special status, allowing then to exchange bonuses and points for real money at special rates. In addition, prize giveaways are popular among the most active players.
The loyalty program is very effective impact on the behaviour of the players, and, along with indicators such as quality of service and range of games, it enhances the customer confidence and increases the chances of their passage into the permanent base.
Press Releases and News
Regular publications of news and press releases on popular gaming information resources and casino website are another important tool of casino marketing strategy. The themes of such placements should be newsbreaks able to attract the attention of potential players and people interested in gambling. The themes of press releases can be promotional offers, new products on the market, reviews of interesting gaming events, news from the software manufacturers, etc.
The more information about your casino will appear in the media, the better. This will greatly enhance the visitors' traffic and give you a certain percentage of inbound links as well as attract the attention of the target audience.
Game Content Update
Initially, a set of games for online casino should be drawn up taking into account the requirements and desires of the target audience. They must be popular, demanded games that can bring real income.
Game content is something a reason why people come to the casino website, so the range has to be such that every player can find something interesting for himself or herself.
Give preference to games from well-known manufacturers, which are of high quality and have broad functionality. Take into account the region, as game interface must be understandable to players of any country.
Nevertheless, even if initially the set of games of your casino really works, and you have a plenty of players, it does not mean that the content should not be updated. It is necessary to constantly monitor the market trends and offer players new items of online gambling at least once a month. Otherwise, even the most ardent fans of your institution may go to a competitor, especially today when casinos offer players more and more new online games.
In addition, another novelty in the set of your casino games may attract a stream of new players to your website.