Every operator knows that marketing campaigns play an important role in the successful operation of an online casino. The amount of profits and future income of the operator depends on the gambling platform’s traffic and popularity.
There are numerous marketing tools available for online casinos promotion. Let's consider the most popular and effective ones.
Social media marketing
Making posts in social networks accounts of the company has now become a traditional marketing tool as accounts in social networks such as Facebook, Twitter, Vkontakte, Google+ and others support the operation of the main website.
This strategy is aimed at finding potential players in the social networks, drawing attention to the online project by placing daily posts. It also allows communicating with customers and sharing news in an informal setting.
In addition to the creation and management of a page in the popular and well-known social networks, you can also boost a project on specialized websites.
In any case, your casino needs to be present in social communities; as it will certainly contribute to the promotion of the project and increase customer confidence.
SEO (search engine optimization) is a promotion of the website in the TOP 10 search engines in order to increase traffic.
The SEO process involves several stages. The first one is an internal optimization, the change of the website content by using special keys, placing HTML-code, compiling a site map, and re-linking pages. The second phase is an external optimization. It involves the work with the search engines, thematic platforms, and link exchanges for storing the maximum number of external links. The final part is to maintain the results obtained. They include the retention or even the improvement of positions in search engines.
The advantages of SEO involve the maximum coverage of the target audience, low cost, efficient traffic generation, accurate results analysis, and their support.
Another effective and inexpensive strategy for online casinos promotion is email marketing. It should not be confused with such a common phenomenon as spam. Email distribution is made among users who are interested in obtaining information and among the customers who have voluntarily agreed to receive messages.
The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc.
Use of CRM systems
CRM, which means a customer relationship management system, is a multilevel business strategy, aimed at the analysis of customer needs. The introduction of such a system offers many opportunities in management for casino operators. The advantages include:
- automation of customer relations;
- quick access to customer base and information about them;
- prompt customer service, an increase in customer satisfaction;
- control over sales process;
- personnel management.
The most important result of the application of CRM is the automation of marketing tools: the creation of intelligent mailing, conduction of promotional campaigns, management of marketing campaigns, etc.
If you want to bring your gambling platform operation to a new level, control all processes, and address the needs of your customers, the CRM is ideal for this purpose. With systematized information about customers of your casino, you will be able to improve the efficiency of its sales.
Affiliate programs are another effective marketing tool in the field of promotion of online casinos. Affiliate marketing allows working with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which, in its turn, places a banner, an article or news on its website with a link to the casino website. When a user follows this link and becomes an online casino player, the partner receives a fee according to the commission model.
Loyalty program for players
Attracting new customers and increasing the traffic to the website are only the first part of the marketing activity. When sales and the number of customers increase, the casino reaches certain financial stability, so, the next stage of the marketing campaign is the retention and increase in customer loyalty. The main tool for increasing confidence of casino players is the launch of a fair loyalty program aimed at building long-term relationships with customers.
An online casino loyalty program should be available to all players after registration and depositing. This program often includes an extensive system of bonuses and promotions held every day, week, or month. The program may contain several levels, which provide a player with a special status, allowing to exchange bonuses and points for real money. In addition, prize giveaways are popular among the most active players.
The loyalty program is very effective, as it enhances customer confidence and helps in user retention.
Press releases and news
Regular publications of news and press releases on popular gaming information resources and casino website are another important tool of casino marketing strategy. The topics of such posts should be newsbreaks able to attract the attention of potential players and people interested in gambling. The topics can include promotional offers, new products on the market, reviews of interesting gaming events, news from the software manufacturers, etc.
The more information about your casino will appear in the media, the better. This will greatly enhance the visitors' traffic and give you a certain percentage of inbound links as well as attract the attention of the target audience.
Game content update
Online casino games should meet the requirements and desires of the target audience. Game content is a reason why people come to the casino website, so the wide range of them will allow every player to find something interesting for himself or herself.
It is important to choose games from well-known providers, which are of high quality and have broad functionality. Operators should also take into account the region of operation, as the game interface should better correspond with the cultural background of players.
Moreover, the gaming content should be constantly updated. It is necessary to monitor market trends and regularly offer players new games.