The prestigious gaming magazine, iGaming Business, published TOP 10 best bookmakers 2018. This rating is based on the results of each bookmaker's performance. Candidates were evaluated under certain criteria, including service, financial transactions speed, services’ quality, mobile adaptability.

iGaming Business specialists analyzed the work of 26 bookmakers, among which: 888sport, Bet at Home, Bet365, William Hill, Betfair, BetBright, Betsafe, BetVictor, NetBet, LeoVegas, Unibet, etc.

Each betting company was tested under 11 criteria. There was one criterion per month:

  • January: terms and conditions
  • February: live streaming
  • March: social media
  • April: customer service
  • May: World Cup betting markets
  • June: mobile betting
  • July: banking
  • August: league winner odds
  • September: responsible gambling
  • October: NBA odds
  • November: sports coverage

After a thorough analysis of bookmakers’ work, the top 10 were determined:

  1. Bet365
  2. Paddy Power
  3. Unibet
  4. Betfair
  5. Coral
  6. Betway
  7. William Hill
  8. Ladbrokes
  9. Marathonbet
  10. Skybet

We propose considering 3 bookmakers that headed the list.

1 place: Bet365

Bet365 is one of the first and most reputable bookmakers in the world. Bet365 has been taking online sports bets since 2000. As a land-based gambling establishment, it has been working since 1974. As company's activities analysis shows, this bookmaker took a leading position in 7 cases out of 11, namely:

  • live game streaming;
  • social media;
  • mobile betting;
  • World Cup betting markets;
  • league winner odds;
  • sports coverage;
  • banking.

2 place: Paddy Power

The Irish bookmaker, Paddy Power, was founded in 1988, and in 2000 expanded its activities and began offering online sports bets. Paddy Power entered the top three in the NBA betting odds, meeting 8 of the top 10 criteria, including:

  • live game streaming;
  • customer service;
  • mobile betting;
  • banking.

3 place: Unibet

Unibet is one of the most popular bookmakers in Europe, which has been organizing sports bets since 1997. The company has licenses in several countries: Malta, Great Britain, Denmark, Italy, Australia, France, Belgium, and Estonia. According to the iGaming Business rating "Bookmaker of the year 2018", Unibet took the third place. This bookmaker won a category "Responsible gaming" and was one of three leaders in creating the most favorable conditions for betting during the World Championships.

Who else is worth noting

Bet365 is the "Bookmaker of the year 2018", as it is an example of a good all-round bookmaker. Even though other betting shops did not achieve first places, many of them succeeded in specific areas, focusing on certain players’ groups. For example, targeting niche sports, or more massive gambling forms. Thus, in 2015, the British company, William Hill, took bets on more than 60,000 football matches, offering bettors a wide line of football sports events. In turn, offers line of the betting company, Sky Bet, includes many different sports competitions.