US gambling market analysis
The profitability of the US gambling market is much higher compared to the revenues of movie and music markets. Currently, gambling is legalized in all states except Hawaii and Utah, while online gambling operates on the official grounds only in the states of Nevada, New Jersey and Delaware. Annually, Nevada replenish US budget by about $1 billion due to casino revenues.
Throughout the history of the US gaming activities Las Vegas remains the largest and most lucrative gambling center in the world. It accounts for more than 75% of the gambling industry. The lion's share of the Las Vegas casinos is supervised by such behemoths as Las Vegas Sands Corp, Wynn Resorts Ltd, MGM Resorts International.
US gamblers: online casino target audience
Gambling in the USA are played mostly by men, aged 36-50, i.e. those with sustainable monthly income. Men at the age of 26-35 years are at the bottom of the list as for the frequency of playing gambling games.
According to the research, carried out by Newzoo in August 2106, 52% of gamblers play for real money, and 68% of them prefer large bets.
Poker is the most popular game of the US gamblers, while Bingo attracts only 17% of players. In the UK for instance, the latter game is the most demanded among gamblers – 23%.
Gambling profit in the USA
According to the US Gaming Control Board gambling tax liabilities in July 2016 are 20% higher ($68 million). Nevada got more than $1 billion, while $613 million of profit being accounted for Las Vegas Strip.
According toTechnavio marketing research, profit of the American casino may reach $93 billion by 2020. Company analysts say that profitability of the gambling sector is growing thanks to tourists from China, as well as the growing demand for gambling entertainment.
The most popular US online casinos
- Aladdin’s Gold Casino is a part of Club World Group and has amazing design, multifunctional content and wide range of games from leading providers of gambling solutions. Tournaments and drawings are held in the virtual gambling venue, adding popularity to the casino.
- Winpalace Casino – lavish venue for high rollers and bonus hunters, offering large portfolio of bonus offers. Bonuses and additional prizes are drawn almost every day. The casino has various types of video slots, roulette, Blackjack, poker and other popular games.
- Grand Parker Casino operates on Real Time Gaming software. In the casino you can either play for free or make real money bets. It is also possible to download software to your PC or other gadgets. Grand Parker is respectable and much-in-demand casino among businessmen and entrepreneurs. Its marketing campaign includes a large number of bonuses, which are charged for the first three replenishments of gaming account. In total you can get $8 000. There are alsopromotional programs for high rollers and those who prefer table games.
- Planet 7 is notable for excellent promotional offers with guaranteed deposits, first class client service and safe and fast payouts. Operator’s portfolio includes hundred games, such as popular types of poker and Blackjack, video poker, slots, craps, keno, etc.
- Lincoln Casinooffers software from Wager Gaming Technology with a wide range of bonus and promotional programs, as well as progressive jackpot. Website of the casino has elegant and stylish design. Lobby includes the most popular games and generous slots. Technical support and online chat are available twenty-four hours a day, seven days a week. Moreover, the online-casino offers a wide range of tournaments for players with quite big prizes.
- Party Casino works together withauditors from eCOGRA and iTechLabs, using a license of Gibraltar. On the casino website players will find great bonuses, interesting gambling products, 24-hour support, easy deposits and withdrawals via popular online payment operators.
Gambling market of the USA is at the peak of its development, showing a monthly growth of operators, players and, of course, profits. Analytical data of different companies shows that the gambling sector will continue to grow, and the results will reach record parameters. Slotegrator will follow the changes and keep youcurrently informed on the events of the multi-billion dollar industry.