The process of attracting new customers can be described in the following way: "It's hard to find, it's easy to lose." Online casinos have to take into account many details to attract and retain the customers.
Weeks of conducting analysis produced results. Slotegrator prepared the collection of the most annoying things on the gambling sites.
No Auto Play button
Auto Play makes the gambler's life easier. Nowadays, more and more online game providers use this option, but the gamers keep on complaining when it is absent.
The users get tired of constant clicking the buttons. Not all gamers want to pause and distract from the gaming process.
No translation into the local language
Players are very sensitive when there is no interface in their native language. What is more annoying is the incorrect translation with dozens of grammatical and stylistic mistakes that discourage the users from playing.
In case you do not have professional translators, stay with the English language, it can't go wrong.
Poor range of bets
People come to the online casinos to receive the impressions and emotions. Gambling brings them pleasure. A small range of betting options kills the drive: “You cannot be on a roll playing in rigid boundaries.”
The users resent the impossibility to make bets in a way they want. That is why this tool should be accessible from the main control panel.
No user settings
The opportunity to set the colour temperature, auto-mode limits, speed of spins and background sound makes the gaming process more pleasant.
Such personalization encourages gamers to play. When the casino doesn't offer the user settings, it loses clients.
Impossible to skip intro
Animated intros seem very bright and interesting only the first time you watch it. Let the gamers turn it off if they want. Don't make the players wait for the annoying video to finish.
Take care of your customers.
No mobile version
The mobile casino audience has already surpassed the mark of 150 million. To date, this is the most developing sector in the gambling industry. People like playing on smartphones and tablets. The users get very nervous and angry when there is no such option provided.
If you haven't done it yet, it is the right time to adapt your games to mobile devices.
No detailed rules description
It makes the gamblers think that they are being deceived. The poor rule description on the site, only twists the knife. The gamers want to know what to expect from the slot. How the payouts are being calculated, what the special symbols bring and how to get free spins.
Be generous in games technical characteristics and rule descriptions. The credibility level of online casino depends on it.
No optimization for weak systems
The spectacular graphic design is good until the game starts to lag. For people having old computers or slow Internet connection such moments cause a flash of anger. In such situations, they do not blame themselves, but the online casinos.
You should think about the optimization in advance. Otherwise, you will lose the clients very fast.
Impossible to speed up the spin speed
A slow game isn't always a good one. A slow spinning and prolong animation produce anger among users.
Let the players themselves set a speed mode of game.